Search Engines See You Coming
Search engine optimization (SEO) and search engine marketing (SEM) are always an important part of launching a website, whether it is built with WordPress or not. However, because we use WordPress we have an enormous advantage when it comes to optimizing your site and getting it found in search results.
A not-so-secret weapon
There is one thing that by now every SEO expert knows; Google loves blogs! In particular it has been said that Google favors WordPress blogs. It is not the fact that the search engine giant favors the platform of WordPress, because that is silly, and any website built any which way will always get ranked in Google for the quality and relevance of its content. No, it is because blogs, such as WordPress, dynamically update content (in this case, blog posts or articles) so regularly that they get indexed and crawled by Google more often. It is important to remember that Google also loves fresh content!
Research and action (SEO)
SEO mainly takes place on page, meaning everything is optimized literally in the text content of your pages. To do this we need keywords which are specific to what you hope to rank for in a search results list. These words, phrases, or terms will be decided upon after researching the competition. We find out how many people are searching for your particular words, the level of difficulty it will be to compete with others optimizing for the same words, and determine the best phrases for your words which will be more likely to get you to the top of Google sooner.
Once that is all done, we carefully write your page titles and page descriptions, setup your link anchor text properly, and heading tags all around your site. In addition, we’ll train you in how to maintain this optimization as you go on to write new articles and pages in the future.
A lot of hard work (SEM)
SEM is where things can get time consuming. This is mostly taking place off site, meaning in other locations around the web. It is where social networks come into play, paid advertising networks such as Google Adsense, and building quality backlinks to your site.
The goal here is two fold. You want to increase awareness of your website by writing on social networks such as Twitter and Facebook with a link back to your site, or on forums and blogs with the same link back, (hence the term “backlinks”) simply to get new visitors and more traffic.
As well, manually writing legitimate comments on other website, or posting updates to your social networks should be done on a regular basis. It could be done as little as four times a month, or as often as every single day. This is done to build credibility for your site. Google wants to see that your content is important and is in fact what people are searching for. When you have a backlink with keyword text on several different sites of similar relevance, Google will start to put you higher in the results.
Of course we offer to do all this for you, and you are welcome to join in and have twice the marketing power as your competitors.